Why does Adobe provide licenses to Acrobat Reader for free? Do you think a better strategy would

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Why does Adobe provide licenses to Acrobat Reader for free? Do you think a better strategy would be to charge a modest license fee, say $50, for Acrobat Reader? What are the consequences of that action? How can Adobe verify the wisdom of this pricing decision?

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Experiencing MIS

ISBN: 9780132667166

3rd Edition

Authors: David Kroenke

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