1. A low-cost provider strategy achieving a cost-based advantage over rivals. Walmart and Southwest Airlines have earned...
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1. A low-cost provider strategy —achieving a cost-based advantage over rivals.
Walmart and Southwest Airlines have earned strong market positions because of the low-cost advantages they have achieved over their rivals. Low-cost provider strategies can produce a durable competitive edge when rivals find it hard to match the low-cost leader’s approach to driving costs out of the business.
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Related Book For 
Crafting And Executing Strategy Concepts And Readings
ISBN: 9781259297076
20th Edition
Authors: Arthur Thompson, A. J. Strickland, John Gamble
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