1. Assess the brewing industry environment, including a PESTEL analysis. 2. Assess the UK brewing industry using...
Question:
1. Assess the brewing industry environment, including a PESTEL analysis.
2. Assess the UK brewing industry using Porter’s five forces analysis.
3. Identify how the factors identified above might be prevalent in the student’s local brewing market.
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1 PESTEL analysis can often lack focus and students need to identify key factors and recognise their impact the increased hostility to drinking the impact of the economic recession and changing legisl...View the full answer
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Related Book For 
Exploring Strategy Text and Cases
ISBN: 978-1292145129
11th Edition
Authors: Gerry Johnson, Richard Whittington, Patrick RegnÈr, Kevan Scholes, Duncan Angwin
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