1. Can you imagine any risks or dangers that Western companies might face in pursuing base of...
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1. Can you imagine any risks or dangers that Western companies might face in pursuing base of the pyramid strategies?
2. Is there anything that Western companies might learn from base of the pyramid strategies in emerging markets that might be valuable in their home markets?
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Exploring Strategy Text and Cases
ISBN: 978-1292145129
11th Edition
Authors: Gerry Johnson, Richard Whittington, Patrick RegnÈr, Kevan Scholes, Duncan Angwin
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