1. Explain the ways in which relatedness informed TomToms post-2008 strategy. 2. Were there alternative strategies open...
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1. Explain the ways in which relatedness informed TomTom’s post-2008 strategy.
2. Were there alternative strategies open to TomTom post 2008?
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1 The sharp decline in TomToms core s at nav business caused the company to consider alternative areas for expansion Using its core technology TomTom was able to find new uses by moving into related a...View the full answer
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Joe Leland
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Related Book For 
Exploring Strategy Text and Cases
ISBN: 978-1292145129
11th Edition
Authors: Gerry Johnson, Richard Whittington, Patrick RegnÈr, Kevan Scholes, Duncan Angwin
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