Question: 1. How do the pros and cons of the Qwikster structure fit with those associated with the divisional structure (see Section 14.2.2)? 2. In the

1. How do the pros and cons of the Qwikster structure fit with those associated with the divisional structure (see Section 14.2.2)?

2. In the light of the planning, cultural, market and targeting systems discussed in Section 14.3, what else would Netflix have needed to do to manage the separation of the streaming business and the rental business?

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