1. What are the factors driving the diversification of Tune Group? 2. What is the Tune Group...

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1. What are the factors driving the diversification of Tune Group?

2. What is the Tune Group portfolio, what contribution does each SBU make and, therefore, what is the dominant logic for this Group?

3. Looking at the SBU strategies, do you see any problems arising for the Tune Group?

4. How does Tune Group add value to the individual SBUs?

5. What is the future potential of the Tune Group? What SBUs should it protect and grow and what SBUs should it divest?

6. Evaluate the leadership of Tony Fernandes.

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Exploring Strategy Text and Cases

ISBN: 978-1292145129

11th Edition

Authors: Gerry Johnson, Richard Whittington, Patrick RegnÈr, Kevan Scholes, Duncan Angwin

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Question Posted: Apr 20, 2018 10:33 AM

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1. What are the factors driving the diversification of Tune Group? 2. What is the Tune Group...

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Step by Step Answer:

1 The drivers of diversification of Tune group are basically marketprofit oriented and personal interests The case highlights how the Group has gone on from being an Airline to a large conglomerate ma...View the full answer

Exploring Strategy Text and Cases

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