1. What internationalisation drivers (Figure 9.2) do you think were most important for Blue Skies€™ decision to enter its specific markets?

2. How does Blue Skies€™ strategy fit into a broader international value system including suppliers, channels and customers (see also Figure 4.5)?

3. To what extent is JEE key to Blue Skies€™ international strategy and competitive advantage or rather a social entrepreneurship effort?

Figure 9.2

Figure 4.5

Market drivers similar customer needs global customers transferable marketing Government drivers Cost drivers trade policies technical standards host government policies scale economies country-specific differences favourable logistics Intematlonal strategles Competitive drivers interdependence between countries competitors' global strategies Supplier Channel Customer value chains value chains value chains Organisatlon's value chaln