1. Which scenario would companies like Google and Facebook most desire and which would they most fear?...

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1. Which scenario would companies like Google and Facebook most desire and which would they most fear?

2. What are the implications of these scenarios for industries outside information technology, for example publishing and hotels?



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Exploring Strategy Text and Cases

ISBN: 978-1292145129

11th Edition

Authors: Gerry Johnson, Richard Whittington, Patrick RegnÈr, Kevan Scholes, Duncan Angwin

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