2 Identify the strategic directions available to the company in the future and assess the relative suitability
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2 Identify the strategic directions ‘available’ to the company in the future and assess the relative suitability of each of these options by ranking them (using Illustration 9.1 as an example).
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Related Book For 
Fundamentals Of Strategy
ISBN: 9780273713104
2nd Edition
Authors: Gerry Johnson, Kevan Scholes, Richard Whittington
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