2 In the light of the CAGE framework and the MacMillan et al. Competitor Retaliation framework (Exhibit

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2 In the light of the CAGE framework and the MacMillan et al. Competitor Retaliation framework (Exhibit 8.5), comment on Lenovo’s entry into the American market.

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Fundamentals Of Strategy

ISBN: 9780273713104

2nd Edition

Authors: Gerry Johnson, Kevan Scholes, Richard Whittington

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