Consider the changes that have occurred in a comparatively new industry (for example, wireless communication services, wireless handsets, video game consoles, online auctions, bottled water, online book retailing). To what extent has the evolution of the industry followed the pattern predicted by the industry life-cycle model? What particular features does the industry have that have influenced its pattern of evolution?

At what stage of development is the industry today? How is the industry likely to evolve in the future?