If IKEA chose not to build on sustainable competitive advantage, how could they build on many transient

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If IKEA chose not to build on sustainable competitive advantage, how could they build on many transient advantages?

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Exploring Strategy Text and Cases

ISBN: 978-1292145129

11th Edition

Authors: Gerry Johnson, Richard Whittington, Patrick RegnÈr, Kevan Scholes, Duncan Angwin

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Question Posted: Apr 23, 2018 08:08 AM

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If IKEA chose not to build on sustainable competitive advantage, how could they build on many transient

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Exploring Strategy Text and Cases

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