LO 5 Why it is important for a company to have a viable business model that outlines

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LO 5 Why it is important for a company to have a viable business model that outlines the company’s customer value proposition and its profit formula.

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Crafting And Executing Strategy Concepts And Readings

ISBN: 9781259297076

20th Edition

Authors: Arthur Thompson, A. J. Strickland, John Gamble

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