The discussion of the evolution of business strategy (From Corporate Planning to Strategic Management) established that the
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The discussion of the evolution of business strategy (“From Corporate Planning to Strategic Management”) established that the characteristics of a firm’s strategic plans and its strategic planning process are strongly influenced by the volatility and unpredictability of its external environment. On this basis, what differences would you expect in the strategic plans and strategic planning processes of Coca-Cola Company and Google Inc.?
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