Unileverone of the worlds leading consumer goods companiesis reviewing its business portfolio in order to address the
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Unilever—one of the world’s leading consumer goods companies—is reviewing its business portfolio in order to address the problems of unsatisfactory growth and profitability. The head of group planning has asked for your advice on the use of portfolio matrices as an initial screen of Unilever’s portfolio of businesses. Should Unilever use portfolio analysis and, if so, which portfolio matrix would you recommend: the McKinsey, BCG, or Ashridge matrix?
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