Wal-Mart (like Carrefour, Ahold and Metro) competes in several countries of the world, yet most shoppers choose
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Wal-Mart (like Carrefour, Ahold and Metro) competes in several countries of the world, yet most shoppers choose between retailers within a radius of a few miles. For the purposes of analyzing profitability and competitive strategy, should Wal-Mart consider the discount retailing industry to be global, national, or local?
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