What is the Walt Disney Company's key objective?

Go to Financial Information and click on the most recent annual report.

a. What are the key businesses of the Walt Disney Company? Identify whether you think the primary business activity is manufacturing, merchandising, or service for each key business segment.

b. Use the Site Map to find Financial Highlights. Identify the amount of total revenues and operating income for the most recent year. On which financial statement will you find these amounts reported? Is the Walt Disney Company a proprietorship, a partnership, or a corporation? How can you tell?

c. Use the Site Map to find Financial Review. What key business segment earns the greatest proportion of revenues? Identify the proportion of revenues earned by each key business segment, listing them in the order of greatest proportion to least proportion. Does this order surprise you? Explain why or why not?