Given the general nature of our introductory chapter, this case has a range of objectives:

1. To get you thinking about the way in which you make decisions that involve the use of resources.

2. To specifically consider whether you are interested in a career in business, and whether you are interested in starting a business of your own.

3. To consider your attitude to ‘inclusivity’, and what kind of stakeholders you regard as legitimate. Linked to this, it would be useful to get you to try to articulate any preconceived notions as to what you consider good or bad about business, and the way you conceive it being organised and run.

4. To consider the importance of people skills, particularly teamwork and good communication, in business.

5. To appreciate the importance of accounting and finance in decision-making.