Using the segmental analysis from the Bass plc 1999 accounts in section 27.8.2, discuss the following:

(a) Explain the value of the segmental analysis to an existing shareholder, a potential shareholder and a creditor of the company.

(b) Which is the most profitable business segment?

(c) What further segmental information would it be useful for a shareholder to receive in the operating and financial review?

(d) How subjective are the figures for turnover and profit?

(e) How useful do you consider the separate disclosure of business and geographic segment information?