Cash from New Product Line SnowFluff Corporation has produced and sold top-quality snowblowers for more than three

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Cash from New Product Line SnowFluff Corporation has produced and sold top-quality snowblowers for more than three decades. The company sells through exclusive dealerships, and its snowblowers have been the most expensive available. This line is quite profitable, but the company is interested in utilizing its productive capacity more fully and generating more profits. As a result, SnowFluff is giving serious thought to producing and selling four new inexpensive snowblower models. What factors does SnowFluff need to take into consideration in estimating the amount of cash it can generate under the expansion proposal?

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Sammy Cheruiyot

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