In a recent quarterly earnings announcement, Starbucks announced that its earnings had markedly increased (up 7 cents
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In a recent quarterly earnings announcement, Starbucks announced that its earnings had markedly increased (up 7 cents per share over the prior year) and were 1 cent higher than analysts' expectations. Starbucks" stock "edged higher," according to The Wall Street Journal, but did not markedly increase. Why do you believe that Starbucks' stock price did not markedly increase given the good news?
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Related Book For 
Financial Accounting For MBAs
ISBN: 9781934319345
4th Edition
Authors: Peter D. Easton, John J. Wild, Robert F. Halsey, Mary Lea McAnally
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