On November 9, 2011, Dean Foods a Dallas Texas-based food and beverage company, announced that it would

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On November 9, 2011, Dean Foods a Dallas Texas-based food and beverage company, announced that it would write off \($1.6\) billion, net of tax, in goodwill associated with its Fresh Dairy Direct acquisition. Discuss how Dean Foods will account for the write-off and why the company decided to make this adjustment to its goodwill account. How do you think the capital market reacted to this news announcement, and why?

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