Ethan Coleman, the president and CEO of High-Tech Inc., recently stated:

We are in the business of innovation! If we don’t innovate and encourage creative thinking in our employees, we are doomed. Why should | encourage my staff to develop budgets and standards? This will limit their creativity. Budgets, performance measures and cost control are for traditional manufacturing organizations—

not for high-tech industries.

Do you agree with what Ethan says? Do you think it is important to have a management control system in high-tech companies?