Comparing Two Companies in the Same Industry:

Kellogg’s and General Mills Refer to the fi nancial information for Kellogg’s and General Mills reproduced at the end of the book and answer the following questions.

1. What was the net sales amount for each company for the most recent year? Did each company’s net sales increase or decrease from its total amount in the prior year?

2. What was each company’s net income for the most recent year? Did each company’s net income increase or decrease from its net income for the prior year?

3. What was the total asset balance for each company at the end of its most recent year? Among its assets, what was the largest asset each company reported on its year-end balance sheet?

4. Did either company pay its stockholders any dividents during the most recent year?

Explain how you can tell.

Making Financial Decisions AppendixLO1