Georgia Lazenby, a business major, is working on a case problem for one of her classes. In this case prob- lem, the company needs to raise cash to market a new product it developed. Timothy Holt, an engi- neering major, takes one look at the company's bal- ance sheet and says, "This company has an awful lot of goodwill. Why don't you recommend that they sell some of it to raise cash?" How should Georgia re- spond to Timothy?

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