Purpose: To employ comparative data and industry data to evaluate a com- pany's performance and financial position. Address: http://biz.yahoo.com/i (or go to www.wiley.com/college/kimmel) Steps (1) Identify two competing companies. (2) Go to the above address. (3) Type in the first company's name and choose Search.

Performance Measurement (4) Choose Profile. (5) Choose Ratio Comparisons. (6) Print out the results. (7) Repeat steps 3-6 for the competitor. Instructions

(a) Evaluate the company's liquidity relative to the industry averages and to the com- petitor that you chose.

(b) Evaluate the company's solvency relative to the industry averages and to the com- petitor that you chose.

(c) Evaluate the company's profitability relative to the industry averages and to the com- petitor that you chose.AppendixLO1