Which of the following would not be an objective used in the customer perspective of the balanced

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Which of the following would not be an objective used in the customer perspective of the balanced scorecard approach?

(a) Percentage of customers who would recommend product to a friend.

(b) Customer retention.

(c) Brand recognition.

(d) Earnings per share.

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Financial And Managerial Accounting

ISBN: 9781118004234

1st Edition

Authors: Donald E. Kieso, Paul D. Kimmel, Jerry J. Weygandt

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