(94) Distinguish between beta (or market) risk, within-firm (or corporate) risk, and standalone risk for a potential...

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(9–4) Distinguish between beta (or market) risk, within-firm (or corporate) risk, and standalone risk for a potential project. Of the three measures, which is theoretically the most relevant, and why?

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Financial Management Theory And Practice

ISBN: 9781439078105

13th Edition

Authors: Eugene F. Brigham, Michael C. Ehrhardt

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