What are the principles behind bootstrap marketing? Give examples of why each principle is important.

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Entrepreneurial Financial Management An Applied Approach

ISBN: 9781000650488

5th Edition

Authors: Jeffrey R Cornwall, David O Vang, Jean M Hartman

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Question Posted: May 12, 2024 08:13 AM

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What are the principles behind bootstrap marketing? Give examples of why each principle is important.

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Bootstrap marketing refers to a lean and resourceful approach to marketing that emphasizes creativity frugality and maximizing the use of available resources to promote a business The principles behin...View the full answer

Entrepreneurial Financial Management An Applied Approach

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