Lonnie’s Shipping Co. is considering switching to an all-electric fleet to minimize emissions. Lonnie wants to gradually implement this change over the next 10 years. The company currently has a fleet of 100 trucks, half of which are electric-powered. Upon consulting with Lonnie, you have determined that an appropriate course of action is to include this CSR activity as a strategic objective in the company’s current balanced scorecard.

a. Under which performance perspective should the CSR strategic objective be placed?

b. Suggest one possible performance metric for the CSR strategic objective.

c. Determine an appropriate yearly performance target for the performance metric you suggested in part (b).