17.8. Describe the trade-offs involved when firms decide how to price their products. What are the costs
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17.8. Describe the trade-offs involved when firms decide how to price their products. What are the costs and benefits of raising prices? How do interest rates affect the decision? How do leverage ratios affect the decision?
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Financial Markets And Corporate Strategy
ISBN: 9780071157612
2nd Edition
Authors: Mark Grinblatt, Sheridan Titman
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