McDonalds believes that locally owned and operated restaurants help the Company maximize brand performance and are at
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McDonald’s believes that locally owned and operated restaurants help the Company maximize brand performance and are at the core of its competitive advantage, making McDonald’s not just a global brand but also a locally relevant one. To that end, for 2008 and 2009 combined, the Company refranchised (i.e., sold company-owned stores to franchisees)
about 1,100 restaurants, increasing the percent of restaurants franchised worldwide to 81%.
Briefly discuss the expected impacts of refranchising on McDonald’s financial statements. LO.1
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Related Book For
Financial Reporting And Analysis
ISBN: 9780078110863
5th Edition
Authors: Lawrence Revsine, Daniel Collins
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