In 1995 Disney acquired ABC television at a significant premium. Disneys management justified much of this premium

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In 1995 Disney acquired ABC television at a significant premium. Disney’s management justified much of this premium by arguing that the acquisition would guarantee access for Disney’s programs on ABC’s television stations. Evaluate the economic merits of this claim.

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Business Analysis And Valuation Using Financial Statements Text And Cases

ISBN: 9780324015652

2nd Edition

Authors: Krishna G. Palepu, Paul M. Healy, Victor Lewis Bernard, W.Gordon Filby

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