Janet Stringer argues that the DCF valuation method has increased managers focus on short-term rather than long-term
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Janet Stringer argues that “the DCF valuation method has increased managers’
focus on short-term rather than long-term performance, since the discounting process places much heavier weight on short-term cash flows than long-term ones.”
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Related Book For 
Business Analysis And Valuation Using Financial Statements Text And Cases
ISBN: 9780324015652
2nd Edition
Authors: Krishna G. Palepu, Paul M. Healy, Victor Lewis Bernard, W.Gordon Filby
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