What are the economic costs and benefits to airlines from frequent flyer programs? What information would you

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What are the economic costs and benefits to airlines from frequent flyer programs?

What information would you need to measure these costs and benefits? As a financial analyst, what questions would you raise with the firm’s CFO about its frequent flyer program?

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Business Analysis And Valuation Using Financial Statements Text And Cases

ISBN: 9780324015652

2nd Edition

Authors: Krishna G. Palepu, Paul M. Healy, Victor Lewis Bernard, W.Gordon Filby

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