You are approached by the management of a small start-up company that is planning to go public.
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You are approached by the management of a small start-up company that is planning to go public. The founders are unsure about how aggressive they should be in their accounting decisions as they come to the market. John Smith, the CEO, asserts:
“We might as well take full advantage of any discretion offered by accounting rules, since the market will be expecting us to do so.” What are the pros and cons of this strategy?
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Muhammad Salman Alvi
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Related Book For 
Business Analysis And Valuation Using Financial Statements Text And Cases
ISBN: 9780324015652
2nd Edition
Authors: Krishna G. Palepu, Paul M. Healy, Victor Lewis Bernard, W.Gordon Filby
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