E16.3. Valuation of a Going Concern under Different Accounting Methods (Medium) An entrepreneur develops a business plan that requires an initial investment of $2,200 mil- lion with a further investment of $2,200 million each year on an ongoing basis, Investment is expected to yield sales revenue equal to 70 percent of the investment in each of the two years following the investment. Accounting rules require the investment to be depreciated straight-line over those two years. She asks you whether you would like to invest in this business. You have a hurdle rate for investment of this sort of 9 percent per year.

a. Develop a pro forma to assist you in your valuation and calculate the value implied by that pro forma. What are the price-to-book ratio and the forward P/E ratio?

b. After running the analysis by your accountant, you find that GAAP rules require 20 percent of the projected investment each year to be expensed immediately. Revise your pro forma and find our how your valuation will change.

c. Repeat the evaluations in parts a and b for a scenario where investment is expected to grow by 5 percent each year. Applications