In a BCG Matrix, would the question mark quadrant or the cash cow quadrant be more desirable?

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In a BCG Matrix, would the question mark quadrant or the cash cow quadrant be more desirable? Diagram and explain.

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Strategic Management A Competitive Advantage Approach

ISBN: 9780135173947

17th Edition

Authors: Fred David

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Question Posted: Jul 24, 2024 08:05 AM

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In a BCG Matrix, would the question mark quadrant or the cash cow quadrant be more desirable?

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Strategic Management A Competitive Advantage Approach

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