In developing a BCG Matrix or an IE Matrix, what would be a good surrogate for revenues

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In developing a BCG Matrix or an IE Matrix, what would be a good surrogate for revenues for Target Corp., Burger King, Bank of America, and Spirit Airlines?

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Strategic Management A Competitive Advantage Approach

ISBN: 9780135173947

17th Edition

Authors: Fred David

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Question Posted: Jul 24, 2024 08:05 AM

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In developing a BCG Matrix or an IE Matrix, what would be a good surrogate for revenues

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Strategic Management A Competitive Advantage Approach

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