True or False: Personal selling is typically more useful for industrial-goods companies, whereas advertising is typically more

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True or False: Personal selling is typically more useful for industrial-goods companies, whereas advertising is typically more effective for consumer-goods companies. Explain.

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Strategic Management A Competitive Advantage Approach

ISBN: 9780135173947

17th Edition

Authors: Fred David

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Question Posted: Jul 24, 2024 07:05 AM

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True or False: Personal selling is typically more useful for industrial-goods companies, whereas advertising is typically more

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Strategic Management A Competitive Advantage Approach

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