A non-U.S. company incurs a significant expense due to regulatory and exchange requirements when it lists its stock (or an ADR for its stock) on the NYSE. Furthermore, many such firms will remain regulated by their host countries. Some observers suggest that this significant regulatory expense is necessarily incurred by the listing firm in order to access the deeper U.S. capital markets. What other reasons might a non-U.S. firm have for incurring the significant expenses of listing on the NYSE, perhaps in addition to a market in its host country?