5. If the roles played by customers are determined by cultural norms, how can services be exported?...

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5. If the roles played by customers are determined by cultural norms, how can services be exported?

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Service Management Operations Strategy Information Technology

ISBN: 9781265075538

10th International Edition

Authors: Sanjeev K. Bordoloi, James A. Fitzsimmons, Mona J. Fitzsimmons

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