11-91. Go to the TED web site and search for the video, Chris McKnett: The investment logic...

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11-91. Go to the TED web site and search for the video,

“Chris McKnett: The investment logic for sustainability”.

He argues that when we value a company, we need to consider other non-financial factors. Write a memo to your professor explaining the need of understanding the business valuation of a company.

Include in your memo which other non-financial factors should one generally look out for when valuing a company or an individual as forensic accountants.

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