1.  After exploring @comcastcares on Twitter, do you think that this helps with customer service? Why or why not?

2.  Do you see other applications for Twitter for a communications giant like Comcast?

Comcast, the cable and communications provider, was one of the first companies to use Twitter for customer service. Developed by Frank Eliason, the company’s first Director of Digital Care, the Comcast Digital Care team currently manages the ComcastCares feed on Twitter. They scan Twitter for com-plaints about service and contact the customers to see how Comcast can reme-dy the situation. This has altered the culture of the organization and prompted other companies to utilize Twitter for customer service. Visit the site at @comcastcares on Twitter.