1. Describe some of the ways that Zappos uses social media to build a social community. 2....

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1. Describe some of the ways that Zappos uses social media to build a social community.

2. How does Zappos encourage word-of-mouth marketing through social media?

3. If you were the social media director for Zappos, what quantitative and qualitative measures would you use to evaluate the success of the firm’s social media activities?

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Foundations of Business

ISBN: 978-1337386920

6th edition

Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor

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Question Posted: May 06, 2019 08:03 AM

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1. Describe some of the ways that Zappos uses social media to build a social community. 2....

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1 Zappos strives to go beyond using social media simply for promotion purposes and selling merchandi...View the full answer

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