_________ Choose the correct order of the following three of the eight steps in developing an advertising
Question:
_________ Choose the correct order of the following three of the eight steps in developing an advertising campaign.
a. Create the advertising platform; identify and analyze the target audience; defi ne the advertising objectives.
b. Identify and analyze the target audience;
create the advertising platform; defi ne the advertising objectives.
c. Identify and analyze the target audience;
defi ne the advertising objectives; create the advertising platform.
d. Defi ne the advertising objectives; identify and analyze the target audience; create the advertising platform.
e. Defi ne the advertising objectives; create the advertising platform; identify and analyze the target audience.
Step by Step Answer:
Foundations Of Business
ISBN: 9781111580155
3rd Edition
Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor