_________ Choose the correct order of the following three of the eight steps in developing an advertising

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_________ Choose the correct order of the following three of the eight steps in developing an advertising campaign.

a. Create the advertising platform; identify and analyze the target audience; defi ne the advertising objectives.

b. Identify and analyze the target audience;

create the advertising platform; defi ne the advertising objectives.

c. Identify and analyze the target audience;

defi ne the advertising objectives; create the advertising platform.

d. Defi ne the advertising objectives; identify and analyze the target audience; create the advertising platform.

e. Defi ne the advertising objectives; create the advertising platform; identify and analyze the target audience.

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Foundations Of Business

ISBN: 9781111580155

3rd Edition

Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor

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