List and discuss characteristics that customers may fi nd important. These factors may include price, quality, brand
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List and discuss characteristics that customers may fi nd important. These factors may include price, quality, brand name, variety of services, salespeople, customer service, special off ers, promotional campaign, packaging, convenience of use, convenience of purchase, location, guarantees, store/offi ce decor, and payment terms.
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Foundations Of Business
ISBN: 9781111580155
3rd Edition
Authors: William M. Pride, Robert J. Hughes, Jack R. Kapoor
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