Sony announces Smart Tennis Sensor Tennis racket maker Babolat introduced its smart racket Play Pure Drive in
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Sony announces Smart Tennis Sensor Tennis racket maker Babolat introduced its smart racket Play Pure Drive in 2013. Smash and Shot Stats soon followed. Now Sony is partnering with Wilson to make Smart Tennis Sensor, a device that sits at the bottom of a racket’s handle and tracks every metric and statistic that a tennis player or coach could need.
How are Babolat, Sony, and other smart racket producers attempting to maximize economic profit? Draw a graph to illustrate Babolat’s short-run economic profit in the market for smart tennis rackets.
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