Applying the Balanced Scorecard to Manufacturing Martin, Inc., manufactures pleasure and fishing boats. Management’s goals and objectives for the company are:

1. Goal: To be the industry leader in market share in North America.
Objectives:
• Maintain sufficient cash balances to assure liquidity and solvency • Expand sales within current markets • Introduce products into new markets 2. Goal: To provide excellent customer service.
Objectives:
• Provide boats that meet customer needs • Meet customer needs on a timely basis • Exceed customer quality standards 3. Goal: To be the industry leader in product innovations.
Objectives:
• Bring new boats and features to the market before competitors • Increase efficiency and productivity faster than competitors Required:
For each of these objectives, provide one measure of performance the company could use.